- Overview of Architect AI
Architect AI
This is the Marketing AI provided by Ometria that empowers retailers to automatically segment audiences,
generate personalised content variations, and optimise campaigns through predictive intelligence.
Primary designer for end-to-end workflows
Contributed to product planning, conducted full concept research, designed and prototyped workflows, collaborated with engineering on problem decomposition, and delivered detailed UX/UI specifications
The core stream of Ometria’s product.
Architect AI program is set to elevate around 70% of Ometria’s features
Enhances company's AI innovation and competitive advantage
The AI program has played a key role in securing high customer retention and is one of the top5 reasons clients decide to partnering with us.
—Lead Product Manager at Ometria have said in early 2025
Product Vision & Long-term Goal
The ultimate goal of Architect AI is to enable a group of specialised AI agents to take on different roles within a marketing team autonomously.
Each AI is responsible for its own function, working together to form a seamless end-to-end marketing workflow and deliver truly fully automated marketing campaigns.
Technical Foundation & Design philosophy
An intelligence layer that delivers prediction, generation, and automated optimization on top of large-scale consumer behavior data.”
“A Data → Model → Activation workflow”
After clarifying the vision and the technical foundation,
we began to confront a real question:
If an AI team were sitting right beside you, how would it actually work together with you?
After research, we started with the most fundamental pain point ‘Report’
- Phase one of Architect AI
Run reports with
natural language
“The marketing team had data, but hard to use it “intelligently.
Nevertheless, marketing decisions were made based on data.”
Key Features:
Conversational Report Generation
Users can effortlessly generate the reports they need through simple, natural language conversations. The agent understands requests like “Show me last month’s campaign performance” , converting them instantly into the required report format
Design Rationale:
The AI module uses soft, tech-inspired blue-purple tones to:
Reduce user anxiety by signaling trustworthiness and stability.
Match common perceptions of AI as intelligent and logical.
Enable future expansion with different accent colors for other Agent types.
- Phase two of Architect AI
Build campaign with AI assistance
“Like self-driving, the marketing team remains in the driver’s seat, but with less effort and more simplicity.”
Key Features:
AI Copy Creator: Conversational + Editable Copy Suggestions
Users can instantly generate on-brand copy suggestions by describing what they need in simple natural language, with the option to review and refine the AI-generated draft or manual setup required.
This AI Copy Creator is designed to support copywriting across multiple channels, making it versatile for emails, push notifications, and other messaging formats
Key Features:
AI Image Modifier: Intelligently detected image optimization suggestions
Users can quickly modify images by describing the changes they want in natural language without switching to complex image editing software or dealing with manual configurations.
- Phase three of Architect AI
Intelligently optimize campaign performance - WIP
“The marketing team can't monitor campaign performance 24 hrs, but AI can.”
Outro
These AI features directly contributed to securing biggest client’s deal for Ometria.
