My product design philosophy is design from real behavioural evidence, not our ambition.
And keep ourselves fresh and appreciate what we have

I design the kind of products that make complexity disappear — AI agents, supply chains, luxury checkouts, fintech flows.
6+ years turning "this is too complicated to build" into shipped things people actually use. Currently Senior Product Designer at Ometria, where I helped land a $900k enterprise deal through conversational AI design.
Also a UAL mentor, AIVA Juror, EPIC Connector UK lead,and I vibe-code scrappy apps and Plugs on weekends.
Jul 2024 – Present · London, UK
Ometria
Senior Product Designer
$900k enterprise deal−26% editing timeAug 2025 – Jan 2026 · London, UK
Bagelpay & OneRounter · Backed by Antler
Head of Product & Design
80 merchants in 2 months0→1 roadmapOct 2022 – Jun 2024 · London, UK
Burberry
UX-focused Product Designer · Omnichannel
+5% checkout completion4/5 CSATApr 2023 – Jan 2024 · London, UK
Net-ify
Head of Strategy & Product
🏆 Muse Silver AwardMar 2021 – Sep 2022 · London, UK
Collectiv Food
Founding UX Designer · Supply Chain
250+ orders/week−40% form time2020 – Present · London, UK
University of the Arts London
Industry Mentor
Awards & Recognition
Silver — Muse Creative International Awards
App Category · Net-ify · 2023
Juror — Academy of Interactive & Visual Arts
AIVA Awards · 2023
UK Lead — EPIC Connector
Community Leadership · Ongoing
Winner — Entrepreneurs First Design Engineer Hackathon
Entrepreneurs First · London
Guest Speaker
3 Design Podcasts · 2023–24
















